Variable Information Printing (VIP) is a relatively modern technology used to print labels that encourage customer engagement. VIP labels can come in different forms, from displaying a simple alphanumeric code or QR code to variable image printing. The application of VIP labels varies from unique product identification to personalization.
Today, businesses can collect customer data and use this information to create highly personalized marketing campaigns using VIP labels. Personalized labels are highly engaging with customers, creating an emotional connection with the brand. Personalized VIP labels are printed using digital printing technology.
Additionally, VIP has specific functions tailored to enhance security and identification and ensure compliance. In today's fast-paced, digitized world, the information on labels must be accurate and dependable throughout the entire manufacturing process.
In-line Digital variable data printing is used to print variable data such as numeric, alphanumeric, bar codes and QR codes onto various labels and substrates, including:
Below, we have outlined six reasons why implementing VIP is essential for your business.
Providing necessary and accurate variable information on labels and packaging is not only expected throughout the value chain but also required by law.
For instance, products such as vegetables that require special labelling should include variable information such as 'Best before' and 'Production' dates. You can read more about this in the Food Safety and Standards (Packaging and Labelling) Regulations, which were applicable from 2011.
In order to make the printing process easier and to help you meet these needs, you can acquire VIP printers, labels, and ribbons, as well as full service on all printers from Skanem India. This ensures that you have all the necessary equipment and that your labels meet all necessary regulations.
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Access to accurate information is vital for a well-functioning supply chain. This can be achieved through the use of Track and Trace labels such as regular barcodes or QR codes. With different partners and systems with access, the variable data can be traced at any given time.
Ensuring authenticity is a central part of VIP, meaning it must be possible to scan and verify codes, whether they are printed on labels or directly on the packaging. For instance, the Track and Trace labels can be utilized for authentication, providing an additional layer of security to any product or packaging to prevent alterations.
Sometimes, it is beneficial to incorporate interactive elements such as barcodes, QR codes, or unique codes and lettering into your products. For example, during a promotional campaign, you can use VIP to add an extra dimension to your labels and make them more engaging for the end consumer. Customers can then scan or enter the code into their smartphone to receive additional information about the product.
Read more: Enhancing customer experience through your labelling and packaging
For operations to run smoothly, product locations must be easy to find at all times. VIP vastly speeds up the printing and labelling process and eases information tracking.
Whether the business is a small farm shop or a big industrial company, you need to be able to track materials in the warehouse from when the goods arrive, through production, and when the finished goods are ready. Knowing what time products arrive and leave is easily enabled using VIP. Having an in-house barcoding system enhances logistics, making it highly beneficial for manufacturers.
Skanem India can supply the right printers as a one-time purchase and distribute the label and ribbon materials your company needs to boost operations.
Customized labels printed with variable images and text can be used for storytelling, enabling customers to create a personal connection with the brand. The variable images can vary from a brand’s loyal customers' family picture or a local hero’s image to children promoting a brand. These personalized images and messages improve customer engagement and response. VIP labels are a great marketing campaign tool for your business.
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Keep in mind that complying with labelling laws and regulations should be a priority. By using VIP, you can simplify and streamline this process while also creating personalized labels. VIP ensures that labels are traceable and trackable throughout the entire supply chain by using accurate information for authentication.
Additionally, VIP allows consumers to interact with the labels and enables the smooth operation of in-house processes by simplifying product and package storage and retrieval. Remember to ensure that the printer, label, and ribbon are compatible with each other.
If you need help selecting the most suitable VIP printers and materials, please reach out to us. We will be happy to guide you.