How to design attention-grabbing labels and packaging

    26 Dec, 2023 8:00:00 AM

    By incorporating strategic design elements, utilizing smart labelling formats, and incorporating inviting textures, you can capture customers' attention and pique their curiosity right from the shelves of any store in India.

    Topics: Designing labels, Label manufacturer India

    3 key considerations when designing labels for value brands

    12 Dec, 2023 8:00:00 AM

    These days, most modern consumers are more cost-conscious and choose brands that offer the best value. To help attract and retain customers looking for high-quality, affordable products, you need to think about how you design your product label. The label design should also help you keep production costs low.

    Topics: Skanem India, Designing labels

    Enhancing customer experience through your labelling and packaging

    5 Sep, 2023 8:00:00 AM

    While in the store, your potential customer actively engages with your brand and product. The product decoration, such as your label and packaging, plays a vital role in shaping first impressions. Not least, it often determines whether your customer has a good or bad experience with your product.

    Topics: Pan India Label Printer, Skanem India, Designing labels

    About The Skanem Blog India

    Keep up to date on the latest labelling and packaging trends and possibilities – from materials, colours and design – to branding, cost and supply chain optimization, as well as new printing technologies and custom made labelling machines. Sustainability and innovation are strong driving forces for Skanem India, and we hope it’s an important part of your product development as well. We've gathered our industry experts to share practical experience on The Skanem Blog India to hopefully help you develop the very best label and packaging solutions for your products.

     

    Visit our company page: www.skanem.in

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