Effective packaging and labelling are vital success factors when launching your first product as a start-up. Your labels should be specifically designed to attract customers and convey essential information. A skilled label manufacturer by your side can assist you in the design process, enable shorter runs, and add additional value to your product.
No matter which industry you’re launching your brand into, doing so as a start-up can be both exciting and challenging. A little assistance is often needed to ensure effective production runs and an appealing label design. After all, your label is your best chance to give consumers a good first impression of your brand and values.
At Skanem India, we urge existing and emerging brand owners to consider why labels are more than just stickers on a container. An effective and outstanding product label can boost your product's success rate through:
Attracting Attention: Eye-catching labels can make your product stand out among competitors on the shelves.
Conveying Information: Labels provide essential information about your product, such as ingredients, usage instructions, and more.
Building Brand Identity: Consistent and well-designed labels help establish a strong brand identity.
Ensuring Compliance: Labels provide a medium for complying with rules and regulations.
You can take specific measures to increase your product label's efficiency. Here are the five most significant elements that can provide value to your start-up efforts:
A well-thought-out design can elevate your product’s appearance and turn your labels into a work of art. You can take different approaches, depending on your intended effect:
Adding embellishments can make your product’s visual aspects more enticing:
Read more: Enhancing customer experience through your labelling and packaging
Start-ups often encounter issues related to production quantities and lead times. With a digital printing solution, you can order smaller minimum order quantities (MOQs), limiting the risk of overstocking and helping retailers track inventory better.
Moreover, in the competitive business world, time is of the essence. Accelerating the market entry of your products can provide a competitive advantage by keeping you ahead of the competition. Skanem is committed to accommodating shorter, more efficient lead times through digital printing.
Read more: 3 ways to enhance productivity with an automated labelling machine
Counterfeit products are a concern for businesses and consumers in today's market. Various printing techniques can be applied to help protect your brand and customers. Some anti-counterfeit elements include:
Additionally, using a UV varnish or a thermochromic ink that changes colour with temperature adds an extra layer of unique security and authenticity to your product.
Your labelling supplier should be able to give recommendations that match your labelling needs. Choosing the right label material and substrate ensures that the labels adhere to your primary containers, and is essential for producing high-quality labels and maintaining your products' integrity.
Read more: Labels: Providing Wings of Hope for start-ups with digital printing
As an experienced labelling manufacturer, Skanem India can add significant value and assist you in your start-up venture. Our expertise spans across several industries and products, including:
Don't underestimate the power of effective labelling; it can be the key to your start-up's success. A trusted partner to back you up and ensure all your labelling and packaging needs are met is essential for gaining a competitive edge in a dynamic market.
If you want to know more about the possibilities for start-ups at Skanem India, you are welcome to contact us.