Launching a start-up in a competitive market requires smart decisions to ensure success. One critical decision is how you produce your labels. Luckily, there are complete solutions to help you overcome the hurdles along the way.
A label displays your brand identity and is a direct bridge between you and your consumers. That is why it is crucial to ensure that you use the right label supplier, materials, and printing methods to achieve your intended results from the get-go.
Overcoming initial challenges
For any brand owner just starting up, one of the main challenges is finding the correct print-packaging media to reach out to potential customers. There are many factors and needs to consider, and some of the most typical challenges you may encounter include:
- Small pack volume
- Access to Variable Information Printing (VIP)
- Unpredictable production plans
- Tight launch dates
- The product’s shelf appeal
Digitally printed labels can help solve many of the issues listed above simultaneously. Through an all-in-one digital solution, Skanem India provides wings of hope and support for young entrepreneurs.
Read more: The power of effective labelling and packaging for start-ups
Benefits of digital printing
Digital printing speeds up internal processes and enables faster label deliveries than any other direct printed packaging product. As a result, the product can be launched quickly. Although regular flexographic printing solutions are available as well, digitally printed labels are a more practical choice for start-ups for numerous reasons, such as:
- Far more economical and efficient
- More appealing appearance, which adds additional value to the product
- Attract attention and convey information in a trustworthy way
The labels can be applied to both the primary packaging material and directly onto the product. Regardless of application preferences, the label must communicate your brand values and any other product information the moment a consumer notices your product.
Once the product is established in the market, larger label volumes can be printed using conventional flexographic presses. This way, you will have access to the right solutions for each part of your brand’s growth phase.
Read more: Transforming the printing industry through digitalization and IIoT
Here to support you all the way
At Skanem India, our team of experts know and understand customer expectations regarding label design, application, and shelf life. We are a 360° label solution provider able to supply your brand with labels and label applicator machines.
Whether you need assistance choosing the correct label materials, improving the design elements to enhance the visual appeal, or suggestions for ways to reduce packaging costs, you can easily reach out to us.
