How to choose cost-efficient and sustainable label materials

    2 Apr, 2024 8:00:00 AM

    Selecting the right labelling materials for your products can be challenging, regardless of industry. Balancing cost and sustainability adds another layer of complexity, emphasizing the need for careful decision-making when selecting materials.

    Topics: Label manufacturer India, Sustainable packaging India

    How monomaterials in packaging contribute to a circular economy

    19 Mar, 2024 8:00:00 AM

    The more plastic packaging is recycled, the more the circular economy will grow. However, if the labelling material differs from the component, both elements may not be recyclable together.

    Topics: Pan India Label Printer, Skanem India, Label manufacturer India, Sustainable packaging India

    How to improve your brand presence with In-Mold Labels

    27 Feb, 2024 8:00:00 AM

    If you are looking for an innovative labelling solution to elevate your label aesthetics, In-Mold Labels (IML) may be the way to go. In a dynamic world of product branding and packaging, the revolutionary technology behind IML can enhance your product’s visual appeal and brand recognition.

    Topics: Label manufacturer India

    3 essential approaches to ensuring brand consistency

    13 Feb, 2024 8:00:00 AM

    Is it easy for consumers to recognize your brand, what it stands for, and what your product does? Achieving brand consistency through the right means of communication helps attract consumers and build trust over time.

    Topics: Label manufacturer India

    Four key trends for sustainable labelling and packaging in 2024

    23 Jan, 2024 8:00:00 AM

    Environmental awareness remains one of the most prominent consumer trends this year. Measures that reduce waste, enable recycling, and save resources and energy are simply expected in the 21st century. The big brands are catching on and are keen to please.

    Topics: Skanem India, Label manufacturer India, Sustainable packaging India

    How implementing VIP labels can help your business

    9 Jan, 2024 8:00:00 AM

    Variable Information Printing (VIP) is a relatively modern technology used to print labels that encourage customer engagement. VIP labels can come in different forms, from displaying a simple alphanumeric code or QR code to variable image printing. The application of VIP labels varies from unique product identification to personalization.

    Topics: Label manufacturer India

    How to design attention-grabbing labels and packaging

    26 Dec, 2023 8:00:00 AM

    By incorporating strategic design elements, utilizing smart labelling formats, and incorporating inviting textures, you can capture customers' attention and pique their curiosity right from the shelves of any store in India.

    Topics: Designing labels, Label manufacturer India

    3 key considerations when designing labels for value brands

    12 Dec, 2023 8:00:00 AM

    These days, most modern consumers are more cost-conscious and choose brands that offer the best value. To help attract and retain customers looking for high-quality, affordable products, you need to think about how you design your product label. The label design should also help you keep production costs low.

    Topics: Skanem India, Designing labels

    Packaging and labelling: Avoiding the blame game after product launch

    29 Nov, 2023 8:00:00 AM

    When expectations about a new product aren’t met during a launch, tensions can arise between brand owners and manufacturers. The possibility of misconceptions is heightened whenever multiple manufacturing companies are involved. Working together in one location can result in better coordination and product outcomes.

    Topics: Pan India Label Printer, Label manufacturer India

    Transforming the printing industry through digitalization and IIoT

    31 Oct, 2023 8:00:00 AM

    The concept behind the term Industry 4.0 has gained momentum over the past few years and is now making its entry into the printing industry. Yet, conventional presses and ancillary machines in most commercial printing facilities are not fully compatible with IIoT. The industry must undergo a full digital transformation to integrate IIoT with existing equipment and to explore new, more efficient ...

    Topics: Pan India Label Printer, Label manufacturer India

    About The Skanem Blog India

    Keep up to date on the latest labelling and packaging trends and possibilities – from materials, colours and design – to branding, cost and supply chain optimization, as well as new printing technologies and custom made labelling machines. Sustainability and innovation are strong driving forces for Skanem India, and we hope it’s an important part of your product development as well. We've gathered our industry experts to share practical experience on The Skanem Blog India to hopefully help you develop the very best label and packaging solutions for your products.

     

    Visit our company page: www.skanem.in

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