Paper vs. Plastic: Which labelling option is more sustainable?

    11 Jun, 2024 8:00:00 AM

    In the global quest for sustainability, recyclability, and waste reduction, the debate between paper and plastic labels is often the focal point. However, paper and plastic materials have their own space in both labelling and packaging. Neither can wholly replace the other as they both have distinct advantages, uses, and challenges.

    Topics: Pan India Label Printer, Sustainable packaging India, sustainable labelling India

    Consider these 5 factors before designing your new labels

    28 May, 2024 8:00:00 AM

    A good amount of thought should be put into your product label design. Not only is it essential that the label reflects your brand’s identity and engages consumers, but it should also include practical and informative functions that will further enhance the customer experience.

    Topics: Pan India Label Printer, Skanem India, Label manufacturer India

    The psychology behind labelling and packaging that sell

    7 May, 2024 11:37:03 AM

    The packaging and labelling are the consumer’s first encounter with your product and brand. Ensure that the design of both these elements grabs your customer's attention in a way that influences the mental process needed to drive purchase intent.

    Topics: Skanem India, Label manufacturer India

    Labels: A window between brand and consumer

    23 Apr, 2024 8:00:00 AM

    Labels are so much more than just a piece of paper. It’s the only communication medium on your product that can convey your brand's values and benefits quickly and effectively. Labels are the first point of contact with consumers and your best opportunity to create a connection.

    Topics: Label manufacturer India, Sustainable packaging India

    How to choose cost-efficient and sustainable label materials

    2 Apr, 2024 8:00:00 AM

    Selecting the right labelling materials for your products can be challenging, regardless of industry. Balancing cost and sustainability adds another layer of complexity, emphasizing the need for careful decision-making when selecting materials.

    Topics: Label manufacturer India, Sustainable packaging India

    How monomaterials in packaging contribute to a circular economy

    19 Mar, 2024 8:00:00 AM

    The more plastic packaging is recycled, the more the circular economy will grow. However, if the labelling material differs from the component, both elements may not be recyclable together.

    Topics: Pan India Label Printer, Skanem India, Label manufacturer India, Sustainable packaging India

    How to improve your brand presence with In-Mold Labels

    27 Feb, 2024 8:00:00 AM

    If you are looking for an innovative labelling solution to elevate your label aesthetics, In-Mold Labels (IML) may be the way to go. In a dynamic world of product branding and packaging, the revolutionary technology behind IML can enhance your product’s visual appeal and brand recognition.

    Topics: Label manufacturer India

    3 essential approaches to ensuring brand consistency

    13 Feb, 2024 8:00:00 AM

    Is it easy for consumers to recognize your brand, what it stands for, and what your product does? Achieving brand consistency through the right means of communication helps attract consumers and build trust over time.

    Topics: Label manufacturer India

    Four key trends for sustainable labelling and packaging in 2024

    23 Jan, 2024 8:00:00 AM

    Environmental awareness remains one of the most prominent consumer trends this year. Measures that reduce waste, enable recycling, and save resources and energy are simply expected in the 21st century. The big brands are catching on and are keen to please.

    Topics: Skanem India, Label manufacturer India, Sustainable packaging India

    How implementing VIP labels can help your business

    9 Jan, 2024 8:00:00 AM

    Variable Information Printing (VIP) is a relatively modern technology used to print labels that encourage customer engagement. VIP labels can come in different forms, from displaying a simple alphanumeric code or QR code to variable image printing. The application of VIP labels varies from unique product identification to personalization.

    Topics: Label manufacturer India

    About The Skanem Blog India

    Keep up to date on the latest labelling and packaging trends and possibilities – from materials, colours and design – to branding, cost and supply chain optimization, as well as new printing technologies and custom made labelling machines. Sustainability and innovation are strong driving forces for Skanem India, and we hope it’s an important part of your product development as well. We've gathered our industry experts to share practical experience on The Skanem Blog India to hopefully help you develop the very best label and packaging solutions for your products.

     

    Visit our company page: www.skanem.in

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