3 essential approaches to ensuring brand consistency

    13 Feb, 2024 8:00:00 AM

    Is it easy for consumers to recognize your brand, what it stands for, and what your product does? Achieving brand consistency through the right means of communication helps attract consumers and build trust over time.

    Topics: Label manufacturer India

    Four key trends for sustainable labelling and packaging in 2024

    23 Jan, 2024 8:00:00 AM

    Environmental awareness remains one of the most prominent consumer trends this year. Measures that reduce waste, enable recycling, and save resources and energy are simply expected in the 21st century. The big brands are catching on and are keen to please.

    Topics: Skanem India, Label manufacturer India, Sustainable packaging India

    How implementing VIP labels can help your business

    9 Jan, 2024 8:00:00 AM

    Variable Information Printing (VIP) is a relatively modern technology used to print labels that encourage customer engagement. VIP labels can come in different forms, from displaying a simple alphanumeric code or QR code to variable image printing. The application of VIP labels varies from unique product identification to personalization.

    Topics: Label manufacturer India

    How to design attention-grabbing labels and packaging

    26 Dec, 2023 8:00:00 AM

    By incorporating strategic design elements, utilizing smart labelling formats, and incorporating inviting textures, you can capture customers' attention and pique their curiosity right from the shelves of any store in India.

    Topics: Designing labels, Label manufacturer India

    Packaging and labelling: Avoiding the blame game after product launch

    29 Nov, 2023 8:00:00 AM

    When expectations about a new product aren’t met during a launch, tensions can arise between brand owners and manufacturers. The possibility of misconceptions is heightened whenever multiple manufacturing companies are involved. Working together in one location can result in better coordination and product outcomes.

    Topics: Pan India Label Printer, Label manufacturer India

    Transforming the printing industry through digitalization and IIoT

    31 Oct, 2023 8:00:00 AM

    The concept behind the term Industry 4.0 has gained momentum over the past few years and is now making its entry into the printing industry. Yet, conventional presses and ancillary machines in most commercial printing facilities are not fully compatible with IIoT. The industry must undergo a full digital transformation to integrate IIoT with existing equipment and to explore new, more efficient ...

    Topics: Pan India Label Printer, Label manufacturer India

    How much should your labels be able to endure?

    17 Oct, 2023 8:00:00 AM

    Labels must withstand a magnitude of external aggressors after application so that essential information is available throughout their lifecycle. Let's look at some critical elements within production, use, legislation and sustainability that might affect your labels.

    Topics: Pan India Label Printer, Skanem India, Label manufacturer India

    How to reduce label applicator machine downtime

    3 Oct, 2023 8:00:00 AM

    Label applicator machines often experience downtime due to roll changeovers, leading to significant productivity losses. Label splicers and wastepaper rewinders can eliminate the need to stop the machine, thus boosting efficiency and ensuring timely delivery of labelled products.

    Topics: Pan India Label Printer, Skanem India, Label manufacturer India, Machines - Skanem India

    The power of effective labelling and packaging for start-ups

    19 Sep, 2023 8:00:00 AM

    Effective packaging and labelling are vital success factors when launching your first product as a start-up. Your labels should be specifically designed to attract customers and convey essential information. A skilled label manufacturer by your side can assist you in the design process, enable shorter runs, and add additional value to your product.

    Topics: Pan India Label Printer, Label manufacturer India

    Key considerations for choosing the correct label applicator machine

    22 Aug, 2023 8:00:00 AM

    Label applicators and machines are designed with different functionalities for various usage areas. Factors such as the dimensions of your product and label play a prominent role in choosing the right machine. Meeting the necessary requirements will help you achieve your intended results.

    Topics: Pan India Label Printer, Label manufacturer India

    About The Skanem Blog India

    Keep up to date on the latest labelling and packaging trends and possibilities – from materials, colours and design – to branding, cost and supply chain optimization, as well as new printing technologies and custom made labelling machines. Sustainability and innovation are strong driving forces for Skanem India, and we hope it’s an important part of your product development as well. We've gathered our industry experts to share practical experience on The Skanem Blog India to hopefully help you develop the very best label and packaging solutions for your products.

     

    Visit our company page: www.skanem.in

    Popular posts

    Search