Shrink sleeves have gained significant popularity – with good reason. They offer numerous labelling options to enhance brand visibility and boost sustainability. Moreover, flexographic printing adds extra value beyond the product's physical appearance.
Shrink sleeves are full-colour, 360-degree printed labels that utilize heat during the application process to adapt the label to the shape of the container. For brand owners, these types of labels offer numerous advantages, spanning from creative designs to security measures.
Benefits of Shrink Sleeves
Let’s look at some key advantages of shrink sleeve labels:
360-degree coverage
Shrink sleeves wrap around the entire container, providing 360-degree coverage that can be used for branding, messaging, and product information.
Tamper Evident
To ensure that your product is safe and secure, shrink sleeves can be used to add tamper-evident sealing with a perforated shrink cap. Implementing these security measures also builds trust among consumers because they can easily see whether the product has been opened.
Versatile
Because heat is used to apply the shrink sleeves to the shape of the container, they can easily be used for packaging different product sizes and shapes. You can customize the sleeve with creative designs and add it to any plastic, glass, or metal container.
Read more: Enhancing customer experience through your labelling and packaging
Durable
The materials used for shrink sleeves are highly durable. This makes them an excellent labelling option for products like hair care and beer, which are usually placed in humid or high-moisture environments.
Eye-catching design
If you want to be extra creative with your label design, shrink sleeves offer a larger coverage area for artwork. A unique design can help your product stand out on crowded shelves and attract consumer attention.
Sustainable
Shrink sleeves are fully recyclable, making them an environmentally friendly option which can boost your sustainability efforts.
Read more: Do you have a sustainable packaging and labelling strategy?
Greater value with Flexo Shrink Sleeves
Two of the main types of shrink sleeve applications are Flexo and Gravure. Although both printing methods have their benefits, we only offer Flexo Shrink Sleeves at Skanem India because:
- It is more economical for short-run jobs
- There is no cylinder cost
- It enables faster turnaround time
- You have various decoration options, such as foiling and varnishing
Flexo Shrink Sleeves can enhance the product and make it more noticeable. Additionally, the label materials are adaptable to various surfaces and shapes, such as:
- Glass
- PET Bottles
- HDPE Bottles
- Aluminium Cans
- Non-uniform shaped containers
Read more: How to design attention-grabbing labels and packaging
In summary, shrink sleeves are highly versatile labels that serve multiple purposes. They also allow you to play with various designs and customize your labels to fit a range of product types and sizes. If you want to know more about applying shrink sleeve labels to your product, feel free to contact us, and we will be happy to assist you.
